Category : Bellingham Bank Businesses
Tucked away inside the Bellingham Bank Building, a little company is cranking out videos that melt your heart. Their aim: to help companies grow with the aid of video. While the content varies, the people of Veritas have a passion for storytelling that resonates in all of their videos.
The Veritas Video Process
What it Means to Tell a Story
What makes a memorable video? Josh Burdick, founder of Veritas, believes truth has something to do with it. “People don’t want to feel like they’re being sold something,” he explains. Instead, the video company takes a storytelling approach, providing a detailed inside look without the gloss.
When creating a how-to video, they prove the value of a product by demonstrating its practical use. They show the object in action, doing something of real value. They’re not afraid to go into detail about what the product can do. When presenting an organization, they start with the people, exploring all they wish to accomplish and what brings the team together.
After watching a video, Josh wants viewers to think, I know I’ve never met them in person, but I feel like I know this person. I care what happens to them.
Finding the Heart of the Matter
No matter what, Veritas refuses to be flashy or gimmicky. “There is a place for commercialized content,” Josh explains, “but that’s not what we’re about.” Another company might cover their clients in makeup and feed everyone lines for the camera. Veritas encourages clients to take a breath and just talk.
Before getting out the film equipment, Josh takes time to sit down with the client. Together, they discuss their goals and ideas, preparing for a video that is grounded and informative. They get to know the purpose of the video and the target audience, finding common ground between the two and building a stronger connection.
The Value of Video
Beyond the sentimental value, a Veritas video has the capacity to benefit a company in more objective ways. According to the Intellitonic SEO team, a well-placed video drives traffic to a website, increasing shares and drawing attention to products and services. In addition, the total time a user spends watching the video adds to the search engine value of the page, allowing it to soar to the front page of Google. The PR potential of an entertaining, informative video is astronomical.
Beyond the page views, Veritas has delivered great value to its clients at local events. For example, each year at the Bellingham Regional Chamber of Commerce Annual Awards Dinner, a crowd gathers to cheer on the success of people and businesses in Whatcom County. Each business is celebrated in a video profile created by Veritas. They’ve also partnered with other nonprofits like the Whatcom Women in Business, The Lighthouse Mission Ministries and Skookum Kids, to bring engaging and informative videos to the big screen to help with fundraising and awards events.
Back on the web, some of their other clients like Samson Rope Technologies use video content as a way to increase the value of their existing products and have even created additional revenue streams. Next up, Veritas is preparing to film a historic flight around the world that once helped turn the tide of WWII.
Every business can benefit from video. If your company is ready for the next step, Josh asks that you contact him for a free consultation and see what good a video can do.